There is no doubt that the rapid advancements of mobile have provided tremendous value to both businesses and consumers. Mobile devices are revolutionizing the way consumers communicate, interact and carry out daily activities. “In a typical day a consumer may use a mobile device to read the latest news, email, text, pay bills, place and receive phone calls, post status updates on a social networking site, download and launch an app to find nearby movie theaters and buy tickets to the latest release, and even pay for a cup of coffee”.
People should be aware of the privacy issues surrounding the way they use their mobile device. The fact that most people carry their cell phones everywhere and they are typically always on could allow for detailed profiles of consumer movements over time. Consumers are not always aware they are being tracked. In recent surveys consumers have expressed concern about their privacy on mobile devices. “In a 2011 survey of U.S.smartphone users, less than one-third of survey respondents reported feeling in control of their personal information on their mobile devices”.
If companies do not address these concerns, it could lead to an erosion of trust in the mobile marketplace, which would be detrimental to both industry and consumer.
How do you use your mobile device(s)? Do you have privacy concerns?