“If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” -W. L. Bateman

The quote that I used to title this entry works well because it does not imply that you or your business have been doing anything wrong, but in order to stay competitive, you need to stay ahead of the curve. So what exactly is emerging media? A shorthand definition by the American Journal of Business states “emerging media is that it is communications – of all types – based on digital technologies, and increasingly with interactive components”. To me the most important part of this definition is the ‘interactive components’. Allowing users to connect, engage and interact is what sets emerging media apart from traditional media.

So, why does emerging media matter? “Emerging media is social; it’s video, content, connection, engagement, interactive. Emerging media is the future of marketing; it’s the future of the flow of information”. A brand or company’s use of emerging media is expected by many of today’s consumers. If your business does not participate in social media conversations, offer mobile coupons or at the very minimum have a website your customers are probably going to your competition. The use of emerging media allows you to connect on a personal level with your customers (the people that make or break your brand). Use emerging media to your advantage. Join the conversations, create brand ambassadors! Stay connected!

Emerging media is EVERYWHERE! Consumers are constantly utilizing multiple technologies to socialize, make purchases or conduct research. In fact, most people use two or more technologies DAILY! Phones (particularly smartphones), e-readers, tablets and tablet computers are the most common according to a Pew Research Poll from 2014.

So, if your business has not joined the digital era – there is no time like the present!


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